Contentsquare
Generally AvailableAfter OAuth2 authorization, an AI agent can query journey data, behavioral metrics, and engagement insights to explain visitor experience and conversion.
- Digital Experience
- Behavioral Analytics
- Journey Analysis
- Authentication
- OAuth 2.0
- Hosting
- Vendor-hosted endpoint
- Required scopes
- 1
- Data actions
- Read only
How it works
Every agent request passes through Ferentin policy before it reaches Contentsquare.
- AI agentAsks for something
- Ferentin policies
- OAuth 2.0 consent
- Granular scope selection
- Audit logging
- Contentsquare MCP serverAuthorized connection
- Governed resultMasked, logged, returned
What agents can do
21 tools · you choose which ones agents may callEvery tool this server exposes. You choose which ones agents may call.
- submitMcpFeedback
- computeSiteMetrics
- getTopErrorsBySessionsWithErrors
- getTopErrorsByImpactOnGoal
- getTopErrorsByMissedOpportunity
- getTopPageGroupsByLostConversions
- getTopPagesBySessionsWithErrors
- computeFunnel
- computeImpact
- computeJourney
- computePageComparison
- computePageGroupMetrics
- getPageGroupsForMapping
- listProjects
- searchMappings
- searchGoals
- searchSegments
- recommendMappings
- recommendGoals
- recommendPageGroups
- recommendSegments
Permissions requested
The OAuth 2.0 scopes Contentsquare asks you to approve when you connect.
| Scope | Access |
|---|---|
| metrics | Not rated |
Before you connect
- Contentsquare acquired Hotjar (2021) and Heap (2023); both are accessed through this single connector. There is no separate official Heap or Hotjar MCP server.
- OAuth supports PKCE (S256) and refresh tokens; access tokens expire after ~1 hour and are auto-refreshed. Scope: metrics. No revocation endpoint is advertised.
- The OAuth metadata also advertises the client_credentials grant for non-interactive/agent use; configure it as an OAuth client_credentials federated connection if you need agent mode.
- A free tier exists (Contentsquare/Hotjar Free plan, ~300 tool calls/month). Only analytics-data tool calls are metered; config/discovery calls are free.
1 more technical note
- Tools include list-projects, searchSegments, searchMappings, searchGoals, recommend* helpers, plus site/page metrics, exports, funnels, and journeys. The tool catalog populates on first live connection.
About Contentsquare
Contentsquare is a digital experience analytics platform that measures customer journeys, behavior, and engagement across web and mobile.
Frequently asked about Contentsquare
- What can AI agents do with Contentsquare through Ferentin?
- Through Ferentin, agents can use Contentsquare for journey analysis, user behavior analysis, conversion analysis, engagement metrics and session analytics. Every call is checked against your Ferentin policies first.
- How is Contentsquare access secured?
- Requests through the Contentsquare integration are covered by OAuth 2.0 consent, granular scope selection and audit logging. These controls are applied by Ferentin, not by Contentsquare, so they hold across every connected agent.
- What permissions does the Contentsquare integration require?
- The Contentsquare integration requests 1 OAuth 2.0 scope: metrics
- How do I connect Contentsquare to Ferentin?
- Open the Ferentin admin console, add Contentsquare as a new connection and authenticate with OAuth 2.0. You then choose which permissions and which tools your agents may use, and the connection goes live for everyone covered by your policies.
- Is the Contentsquare integration generally available?
- Yes. The Contentsquare integration is generally available on Ferentin, including the free tier.
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