What can AI agents do with Adobe Analytics through Ferentin?

Through Ferentin, agents can use Adobe Analytics for web analytics, conversion analysis, segmentation, report generation and campaign analytics. Every call is checked against your Ferentin policies first.

How is Adobe Analytics access secured?

Requests through the Adobe Analytics integration are covered by OAuth 2.0 consent, granular scope selection and audit logging. These controls are applied by Ferentin, not by Adobe Analytics, so they hold across every connected agent.

How do I connect Adobe Analytics to Ferentin?

Open the Ferentin admin console, add Adobe Analytics as a new connection and authenticate with OAuth 2.0. You then choose which permissions and which tools your agents may use, and the connection goes live for everyone covered by your policies.

Is the Adobe Analytics integration generally available?

Yes. The Adobe Analytics integration is generally available on Ferentin, including the free tier.

Adobe Analytics

Generally Available

Once OAuth2 authorization is granted, an AI agent can run reporting queries across dimensions and metrics to surface web traffic, conversion, and campaign insights.

Web Analytics
Marketing Analytics
Enterprise Reporting

Configure Adobe Analytics

Authentication: OAuth 2.0
Hosting: Vendor-hosted endpoint

How it works

Every agent request passes through Ferentin policy before it reaches Adobe Analytics.

AI agentAsks for something
Ferentin policies
- OAuth 2.0 consent
- Granular scope selection
- Audit logging
Adobe Analytics MCP serverAuthorized connection
Governed resultMasked, logged, returned

What you can do with Adobe Analytics

Web analytics
Conversion analysis
Segmentation
Report generation
Campaign analytics

Before you connect

IMPORTANT: every MCP request to this server requires Adobe-specific headers in addition to the OAuth bearer token: 'x-api-key' (= Client ID), 'x-gw-ims-org-id' (= IMS Org ID), and 'x-global-company-id' (Adobe Analytics only). If Ferentin cannot inject these static headers alongside the OAuth token for this instance, the connection will fail — configure them as per-instance custom headers where supported.
Beta. Two gateway hosts exist: Adobe Analytics (https://aa-mcp.adobe.io/mcp) and Customer Journey Analytics (https://cja-mcp.adobe.io/mcp).
OAuth scopes are project-specific and shown only in your Adobe Developer Console project — set them per your credential. Adobe also supports OAuth Server-to-Server (client_credentials) at https://ims-na1.adobelogin.com/ims/token/v3 for non-interactive agent use; configure it as an OAuth client_credentials federated connection if needed.
Capabilities: discover data views/configurations; find/describe dimensions, metrics, calculated metrics; create and run ranked & trended reports; manage segments, audiences, date ranges; explore workspace projects. The tool catalog populates on first live connection.

About Adobe Analytics

Adobe Analytics is an enterprise web and marketing analytics solution for measuring traffic, conversion, and cross-channel campaign performance.

Website Developer docs

Frequently asked about Adobe Analytics

What can AI agents do with Adobe Analytics through Ferentin?: Through Ferentin, agents can use Adobe Analytics for web analytics, conversion analysis, segmentation, report generation and campaign analytics. Every call is checked against your Ferentin policies first.
How is Adobe Analytics access secured?: Requests through the Adobe Analytics integration are covered by OAuth 2.0 consent, granular scope selection and audit logging. These controls are applied by Ferentin, not by Adobe Analytics, so they hold across every connected agent.
How do I connect Adobe Analytics to Ferentin?: Open the Ferentin admin console, add Adobe Analytics as a new connection and authenticate with OAuth 2.0. You then choose which permissions and which tools your agents may use, and the connection goes live for everyone covered by your policies.
Is the Adobe Analytics integration generally available?: Yes. The Adobe Analytics integration is generally available on Ferentin, including the free tier.

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