Scrunch
BetaMonitor and optimise how your brand appears across AI search platforms (ChatGPT, Perplexity, Google AI Overviews, and more).
How it works
Every agent request passes through Ferentin policy before it reaches Scrunch.- AI agentAsks for something
- Ferentin policies
- API key authentication
- Audit logging
- Scrunch MCP serverAuthorized connection
- Governed resultMasked, logged, returned
What you can do with Scrunch
Discover
Search and browse what exists, without opening the content itself.
15 tools
Access
Read content and metadata, subject to masking policy.
14 tools
Manage
Create, update, organise and remove items.
21 tools
Technical capabilities51 tools
Discover
- List Responses
- Search Scrunch API Docs
- List Scrunch Help Center collections
- List Prompt Templates
- List Prompt Stages
- List Prompt Topics
- Query Metrics
- List Query Patterns
- List Signals
- List Competitors
- List Personas
- List Prompt Variants
- List Brands in Organization
- List Competitor Sub-Brands
- List Sub-Brands
Access
- Get Current Server Date
- Brand Presence Metrics
- Brand Position Metrics
- Brand Sentiment Metrics
- Citations Metrics
- Get Response
- Get Scrunch Help Center article
- Fetch a Scrunch web page
- Metric & Dimension Glossary
- Get Query Pattern
- Get Signal
- List Prompt Tags
- Get Caller Identity
- Export Agent Traffic
Manage
- Add Tag to Prompts
- Remove Tag from Prompts
- Create Competitors
- Create Sub-Brands
- Create Competitor Sub-Brands
- Update Stage on Prompts
- Add Topics to Prompts
- Remove Topics from Prompts
- Generate Explorer Chart
- Create Explorer Dashboard
- Create new Competitor
- Update Competitor
- Archive Competitor
- Create Persona
- Archive Persona
- Archive Prompt
- Update Brand
- Create new Brand
- Import Agent Traffic
- Update Persona on Prompts
- Create Prompt
Other
- Unarchive Prompt
Overview
Scrunch is an AI search visibility platform that tracks how brands appear in generative AI search results across the major LLM surfaces, surfaces prompts where the brand wins or loses, and suggests content optimisations to improve mention quality.
Ferentin integration
Ferentin's Scrunch MCP server gives AI agents the ability to query brand-visibility reports, list tracked prompts, retrieve competitor comparisons, and generate optimised content suggestions through the Scrunch API. Useful for marketing teams running AI-search-optimisation workflows from inside their assistant.
Frequently asked about Scrunch
- What can AI agents do with Scrunch through Ferentin?
- Ferentin exposes 51 Scrunch MCP tools to your AI agents, grouped as Discover (15 tools), Access (14 tools) and Manage (21 tools). Every call is checked against your Ferentin policies before it reaches Scrunch.
- How does Ferentin secure Scrunch access?
- Requests through the Scrunch integration are covered by API key authentication and audit logging. These controls are applied by Ferentin, not by Scrunch, so they hold across every connected agent.
- What permissions does the Scrunch integration require?
- The Scrunch integration requests 6 OAuth 2.0 scopes: openid; profile; email; public_metadata; private_metadata; offline_access
- How do I connect Scrunch to Ferentin?
- Open the Ferentin admin console, add Scrunch as a new connection and authenticate with OAuth 2.0. You then choose which permissions and which tools your agents may use, and the connection goes live for everyone covered by your policies.
- Is the Scrunch integration generally available?
- The Scrunch integration is currently beta on Ferentin.
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